James Cameron explodes the fashion for 3D films after the success of Avatar
James Cameron criticizes the rush to produce 3D films that continued after his first Avatar The movie was released in 2009. Avatars the visual effects received numerous awards and accolades, and the film was considered a breakthrough for 3D. The recent reissue has proven the power of Avatars stunning landscapes as 3D images protrude from the screen, immersing audiences in the world of Pandora with a new 4K digital impression. Avatars long-awaited sequel Avatar: The Way of Water, was also shot to produce 3D visuals. The public got a glimpse of this 3D at the end of the Avatar reissue, which featured a brief scene from The water path in the post-credits.
Whereas Avatars 3D itself was highly regarded, the film caused a surprising amount of imitators. Even at the start of its run, Avatar was a smash hit at the box office, with many critics praising its groundbreaking visuals. Following this success, Hollywood films have made a point of releasing almost every major blockbuster in 3D. 3D tickets cost a few dollars more than their 2D counterparts and for a time were quite popular. 3D was advertised in trailers and posters for upcoming movies, as it was seen as a big selling point for movies.
In a recent interview with The New York Times, Cameron and Avatar star Zoe Saldana offer scathing opinions regarding this post-Avatar orient yourself. When asked what he thought of this Hollywood craze for 3D, Cameron replied that “the studios ruined everythingHe went on to explain the differences between the 3D process he underwent and that of the majority of Hollywood films. As Cameron shot with cameras that rendered the visuals in 3D during production, he mentioned that most of these post-Avatar 3D productions have decided”3D post-conversion“, which basically means they add the 3D effect in the post-production process rather than filming with it”3D created natively“Cameron Says Post-Conversion 3-D Method”gave a bad result“, actress Saldana adding that few people put the same commitment to stunning 3D that Cameron did. Check out Cameron and Saldana’s full statements below:
CAMERON I think the studios have ruined everything. Just to save 20% of the cost of creating 3-D, they opted for 3-D post-conversion, which takes it out of the hands of the filmmaker on set and puts it through a post-production process that gave a mediocre result. . I think the new “Avatar” movie will rekindle interest in natively created 3D, which I personally think is the right way to do it. I say either do 3-D or don’t do 3-D, but don’t try to apply it afterwards to get the extra on the ticket.
SALDAÑA And listen, do you want to make a lot of money or do you want to do something that you’re really proud of and that stands the test of time?
CAMERON Should I choose?
SALDAÑA It’s unfortunate, but people have chosen the money-making machine, post-conversion. And not all directors are like Jim, with the level of commitment you put into it. It’s the difference between a project that’s just a blockbuster and something really special, and I wish more directors understood that. If they just took a little course at [Directors Guild of America] …
CAMERON I will teach it!
Will Avatar 2 bring a new round of 3D filmmaking?
As Saldana and Cameron’s discussion of this Hollywood trend indicates, Cameron’s statement shows its value to 3D as an art form. While the director previously hinted at his confidence in Avatar 2 Box office success despite the years, it’s clear that Cameron’s strategy isn’t all about monetary returns. In fact, from what Cameron describes, his 3D process can cost him 20% more than a post-production 3D process. Since Cameron is once again creating a 3D Pandora of epic proportions for The water paththis cycle could repeat itself as other producers and directors take inspiration from Cameron’s work.
The likelihood of a 3D renaissance will likely come down to the success of Avatar: The Way of the Water. The Sequel Has Big Shoes To Fill To Close In On 2009’s Hit Avatar or even other box office hits of 2022, such as Top Gun Maverick. Avatar: The Way of the Water is likely to be a financial success if successful re-release is any indication. In light of Cameron’s analysis of 3D, it will be interesting to see whether those who might once again follow the 3D trend will listen to what Cameron is saying and use native 3D or succumb to the money-hungry fate of adding 3D in post-production.
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Source: New York Times